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R.M. Williams

6 Nov - 25 Dec 2023

From R.M.Williams with love’ tells the story of a uniquely Australian Christmas, as a family gathers in the countryside to celebrate the holiday season together. Through emotive scenes captured at Rosedale Farm in Orange, we see them enjoy a festive alfresco meal, lawn games in the afternoon sun and quiet moments of connection on the homestead veranda. The setting is a distinctive to the Southern Hemisphere and depicts the relaxed, collective spirit of an Australian summer Christmas.

There’s a personality or character to resonate with each of our key segments and an outfit to inspire effortless summer dressing. Our purposeful lifestyle products and accessories are also shown in situ, encouraging customers to build out their R.M.Williams collection.